The article presents information on an advertising campaign launched by U.S.-based Ruby Tuesday Restaurants Inc. The new ad reflects the methods by which its employees create, learn, and sell hamburgers. The commercial shows a chef, who is lovingly placing tiny fried onion pieces on top of a burger with a set of tweezers. Commenting on the launch of the campaign, Max Piet, Ruby Tuesday vice president for quality execution and innovation said that they have taken the overwhelming task and heightened costs of retraining every team member, manager, and multi-unit operator. Their aim is to increase guest count by providing flawless food and service.