The article discusses the art of ruling through fear and intimidation. Fear and intimidation had been used by rulers from centuries. If one wants to adopt this style then he must adopt certain techniques. In his interpersonal behavior he must try to remain inconsistent, so that people can not understand his style. Announce a meeting without agenda and try to make it very important. Use people's mistakes to create fear as if a doubt had emerged about their performance. Appreciate a good performance but remind people to always perform outstandingly. He should create a perception among employees as if their destiny is under his control. He should use the weak person as his eyes and ears and develop an inner circle of loyal supporters. Regarding personal lives of people, act in a different way, do not make allowances and demand for evening and weekend hours of salaried employees.