The article reports that Sanofi-Aventis SA of the United States has developed a program to validate the skills and knowledge of its field sales force. According to the program, a salesperson should complete a knowledge assessment component and performance component to obtain or renew the annual sales certification. The program was discussed at a large sales meeting, so production and flair can be incorporated into the assessment activities. The program has been successful in reinforcing the selling skills. This program is dynamic because of the setting in which it occurs.