The article focuses on a powerful, intriguing, inspiring, or perhaps odd idea about spending significant money on technology. The author built interactive media for Newsweek since 1989 — from laserdiscs and CD-ROMs to AOL, Prodigy, and now half a dozen Websites. One of the biggest lessons he learned was when he began to produce documentary CD-ROMs in 1993. In 1993, the personal computer world was just making the transition from the DOS operating system to Windows. Although Windows had been around for a while, it was so buggy that users were slow to adopt it. The only downside was that it was more complicated for users to run multimedia CD-ROMs on DOS than on Windows.