TD Magazine Article
Member Benefit
Published Sun Jun 01 2003
Since the beginning of 2001, Lucent Technologies Inc. faced considerable pressure to protect its global market share due to a fall in the industry. Lucent Learning sales and marketing, the organization responsible for the professional development and training of Lucent's global sales teams, uses the Current Analysis product Class Sales Tutorials to help sales teams identify sales opportunities, anticipate frequently asked questions, understand product benefits, compare competing technologies, and provide a complete sales overview at the specific product level. Current Analysis has enabled Lucent to drive tactical information throughout global sales, marketing, and product teams and has played a critical role in improving Lucent's business development skills.
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ISSUE
SUPPLIERS June 2003
SUPPLIERS June 2003