logo image

TD Magazine Article

Member Benefit

The Color of Learning

By

Sun Feb 01 2004

Loading...

Different colors have different physiological effects on humans. Color also influences the way people see and process information. It can improve peoples' ability to remember both words and pictures. In the study, participants looked at 48 photographs, half in color and half in black and white. It wasn't just any color that strengthened people's memory, but only the colors inherent to the scenes the photos depicted. The results of that and other studies suggest that color is a vital factor in retention.

You've Reached ATD Member-only Content

Become an ATD member to continue

Already a member?Sign In

ISSUE

The Color of Learning

Advertisement

Download

The Color of Learning

View

Copyright © 2024 ATD

ASTD changed its name to ATD to meet the growing needs of a dynamic, global profession.

Terms of UsePrivacy NoticeCookie Policy