The article focuses on stories of learning and teaching experiences that do more than just impart new knowledge or skills. These are to be real-life stories about learning that inspires, that changes people's perspectives, that alters how they approach or view their work or perhaps even their life, that even changes a culture — organizational or societal. The article, from customer-service champion and human dynamo Chin Bell, touches on spirit — not of the religious kind, but more about personal enthusiasm.