Businesses are hooking up with universities to ramp up learning. The article provides guidelines for selecting the right partner. The days when corporations passively fund tuition-assistance programs are coming to an end. Corporations are becoming customers of education and, as such, are managing university partnerships to meet very specific requirements. The brand of the university includes its reputation, rankings in the media for undergraduate and graduate programs, and track record with designing and managing customized corporate programs, as well as the university commitment to recruiting quality faculty. Before a company embarks on creating a partnership with any single university or a consortium of universities, it's important to be clear about the success factors. There are several success factors that can be used by a corporation in building a partnership with a university, like communicating a shared vision for success. For a corporation, that means strategically managing the investment in higher education and making that investment fit a specific set of business goals.