The article discusses the impact of hiring seasonal employees during holidays on the operations and profitability of business enterprises in the U.S. A survey of retail-technology vendor StorePerform Technologies revealed that 54 percent of the retailers describe training time as a major concern when recruiting additional sales associates. According to Jerry Wimer, senior director of operations of Staff Management, hiring seasonal employees is a challenging task for companies because it requires time and effort to train those employees for specific job functions.