Concept is a new one-page piece that starts off the features every month. Concept's tag line is a powerful, intriguing, inspiring, or perhaps odd idea distilled to its essential elements. Like a new baby in the family, Concept is currently my favorite brain child. The original concept for Concept was to have a one-page article that captured an idea or a process in its essence. I didn't want professional writers crafting Concept, so I started asking colleagues, then friends, and even relatives. One key is choosing an idea about something in the writer's life or work.