TikTok has quickly become one of the most popular social media platforms—so much so that in September 2021, the app-monitoring firm App Annie noted that the average time per user spent on TikTok had surpassed You-Tube. Now TikTok has turned into a go-to place for educational content. In fact, #LearnOnTikTok is growing in popularity on the platform, and TikTok reports that it's investing in partnerships to bring on more educational content.