This article presents advice related to customer service. The advice is offered by Jeanne Bliss, the author of the book "Chief Customer Officer." Bliss says that one should not be impatient with one's customers. She says that companies must simplify their web sites so that they can be easily navigated. She says that one should address the complaints of the customers. Bliss says that companies should teach their employees proper listening skills so that they can serve their customers in a better way. She says that they should not doubt their customers' integrity when they need to return a product.