It was once fashionable to say that business ethics didn't matter. That view was crystallized in an article of the journal "Harvard Business Review" published in 1990, "Why Be Honest If Honesty Doesn't Pay?" by Amar V. Bhide and Howard H. Stevenson. The new program from Customer Relationship Management Learning, Ethics 4 Everyone, thus lands in a changed business landscape. Not that it deals with the grandiose lack of ethics demonstrated by business leaders, this is everyday ethics for the rest of all who will never have the opportunity to ruin an entire firm and steal value from employees, pensioners and stockholders.