The article states that getting managers and workers aligned with the company's business strategy is proving difficult for many businesses. Only about one in three organizations has been successful in motivating employees to understand, be committed to, and carry out their company's business strategy, according to a recent survey by Right Management Consultants and the International Association of Business Communicators Research Foundation. The report "Best Practices in Employee Communication: A Study of Global Challenges and Approaches," found that sixty-three percent of companies indicated that aligning their employees to their business strategy is their number 1 employee communications goal, but just 37 percent report that their efforts have been successful. Chris Gay, senior vice president and employee engagement practice manager for Right Management Consultants, said that companies with employees who understand and carry out their employer's business strategy tend to have higher worker retention rates and are generally more productive than those with disengaged workforces.