Whether you're an ATD chapter with 20 participants or more than 500, many chapter leaders face similar challenges to scale their sponsorship strategy and create lasting partnerships with businesses and learning and development leaders in their communities. This session will discuss the steps the Nebraska Chapter took to overcome obstacles to scale its sponsorship strategy. Learn how the chapter improved its database to better capture and document sponsorship donations and developed a retention strategy to maintain and grow sponsors and members. You will also explore the ways ATD chapter leaders can rebrand their sponsorship offerings to focus on engagement and access with their ATD community to inform your sponsorship strategy. This session will provide you with the opportunity to break into teams and learn from peers, consider problem-solving frameworks that will help you identify key challenges and solutions for your chapters, and develop an action plan to meet your chapter's needs.