Frontline Learning: Engaging Salespeople Through Success Stories

Sun May 06 2018

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Frontline Learning: Engaging Salespeople Through Success Stories

1:02:57

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We know that salespeople would rather be selling than spending time in the classroom. As sales training professionals, we are always looking for tools to help develop skills in a meaningful yet digestible way. This session will demonstrate how your greatest tool for sales training lies within your organization's very own success stories. Use the speaker's formula for deconstructing stories, applying skills-based knowledge, and inviting engagement. It's a true alternative to canned or even customized sales training content, because it's your content.

About the Author

Dayna Williams

Dayna Williams has been supporting sales enablement leaders for the past 20 years, focusing primarily on sales talent selection and development initiatives. She has written sales training programs, led the creation of technology-enabled products to drive field adoption and is now currently working with investor funded companies that need to stand up their sales enablement functions from scratch. Dayna is also the co-creator of SELL and has been instrumental in guiding the focus of its programming to ensure its relevancy to the enablement profession.