KPIs and Measuring Business Impact of Sales Enablement
MC
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Wed May 30 2018
KPIs and Measuring Business Impact of Sales Enablement
How do you know if your sales enablement efforts are working? Mark shares what his organization measures and how they process data.
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How do you know if your sales enablement efforts are working? Mark shares what his organization measures and how they process data.
About the Author
MC
Mark Crofton
Mark Crofton is global vice president and leads the sales coaching team at SAP SE. The team is responsible for programs that coach SAP sales executives and use data analytics to drive improved performance in the sales force. In this role, Mark draws on his years of experience in sales, sales management and sales enablement. Prior to his current role, Mark led the SAP Academy for Sales, the flagship SAP sales training program for early talent. Previously, he was VP of sales, Latin America, launching and leading the Mobility business in that region. He has also held positions in the North America sales and corporate development organizations. His expertise is in leading sales teams and implementing go-to-market strategy with a focus on attaining revenue targets.
