Out of all the tools available to leaders, storytelling can be the most powerful. Well-crafted stories that are also told well have a way of connecting people to ideas, each other, and a vision of the future they want to make real. From Martin Luther King Jr. to Steve Jobs, great leaders have always used storytelling to improve the impact and uptake of their communications, and in the process, engage and align people around what they need to achieve and why it's worth achieving. More and more, organizational leaders are recognizing the power of storytelling to influence and persuade others. However, as popular as storytelling has become, in a leadership capacity it's about more than simply telling any story at any time. As a leader, it's about telling the right story at the right time to intentionally shape the way people think and feel, motivating them towards a desired action. In other words, true leadership through storytelling means being more strategic about the stories you tell. In this dynamic and engaging webcast, strategic storyteller Bill Baker, will help you understand how storytelling can be used to increase the effectiveness of your communications, along with your ability to lead others. More specifically, Bill will outline how and why storytelling works so you can put it to work in leadership communications. He will also provide you with insight on how to be more strategic about the stories you share.