Analysis, design, development, implementation, and evaluation-ADDIE-are all important steps in the design of effective e-learning applications or any learning program. While there have been many adaptations of ADDIE, they don't all take into account today's tools, challenges, and opportunities. More efficient and effective processes are needed to produce superior learning experiences in less time. This presentation describes a contemporary model, the Successive Approximation Model (SAM), as a next-generation approach that uses time and other resources more effectively to produce more creative and engaging e-learning.