Needs Assessment for Organizational Success

Needs assessment gurus Roger Kaufman and Ingrid Guerra-López present the 4 tiers of needs assessment, as detailed in their latest book Needs Assessment for Organizational Success (ASTD Press, 2013). As the authors state, "Analysis is important and useful only if you have evidence that what you are dealing with is the actual problem. Otherwise, you might think you are dealing with the actual problem, when in fact you are merely dealing with a symptom. The consequence is moving ahead, only to find that you implemented useless and expensive cures." Learn what is meant by Mega, Macro, and Micro needs assessments, and discover how to put an ounce of good assessment to work for your organization.