The Missing Link: Measuring the Impact of Sales Enablement on Sales Performance

For many organizations, there’s a persistent gap between sales enablement and selling—one that makes it difficult to connect the influence of training and technology investments to the business results sales leaders care about most. During this webcast, we’ll discuss a new approach for correlating enablement efforts to pipeline in a way that brings sales leadership and sales enablement pros together, aligned to a set of shared metrics, including team capabilities and business outcomes. In this webcast, you will learn: - methods for aligning sales training and development to pipeline criteria - the benefits of viewing pipeline risk through a lens of sales rep capabilities - key performance indicators for measuring the ongoing impact of pipeline-oriented enablement.