TD Magazine Article
Member Benefit
Through a treasure hunt of sorts, implement the creative strategy approach to innovation.
Wed May 01 2019
"To compete with XYZ, our company has to be more innovative." Have you heard that refrain in your organization? It seems to be a current command for many companies but, ironically, creativity—the root of innovation—cannot be mandated. It is not a result of various units throughout the enterprise conducting brainstorming sessions or having a half day scheduled weekly for free time. It is also different from inventing, which is creating an entirely new idea. Douglas Lieberman, an award-winning instructional design consultant who until recently led the team that developed IBM Learning's Adaptive Learner methodology, says that "Innovation happens when thoughts spring out of disparate ideas and bump into each other—and from this association combine to form something new and more effective."
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