Catharyn Baird is the founder and CEO of EthicsGame, LLC. Baird’s research resulted in the development of the Ethical Lens Inventory™, a typology used by more than 550,000 people to determine their ethical preference and leadership style. Baird is a highly sought out speaker for universities and professional organizations. Her TEDx presentation, Ethics For People on the Move, explores how we define an ethical life and how to leverage ethical plurality to wisely build strong cultures.