Justin Knecht is executive director of product experience at LUMA Institute, a company that empowers organizations to innovate through a unique system of human centered design. Before joining LUMA, Justin created the Innovation by Design program at the Centre for Design Innovation in Ireland to equip organizations with practical tools to innovate more successfully. Previously, Justin was head of creative services for Crayola in the United States. Justin has developed and delivered several workshops on user-centered design, brand experience, and service design, and has spoken at design conferences, companies and creative events worldwide.