Ken Ideus

Designing a Dual CareerTrack System

Influencing Your Audience: Crafting Messages that Motivate

The ability to communicate is the single most important skill a manager can have, and good writing is at the heart of communication. Most issues that managers handle end up in writing, and solutions require the clear thinking reflected in good writing. This webcast will provide managers with the techniques they need to organize topics, capture attention quickly, express ideas clearly and efficiently, and make a message visually inviting. We will discuss how to handle difficult situations tactfully in email and how to influence an audience.
This webcast will cover the following:
The Basics

Communication: The essential skill for managers in today’s workplace
The role of writing
A manager’s greatest challenge

Doing the Advance Work

Asking important questions about the message, audience, and situation
Brainstorm and ordering your topics

Packaging a Message That Pulls Readers In

Why the beginning-middle-end structure doesn’t work in email
The importance of presenting the essentials in the first few sentences
The need for graphic elements to make the message visually appealing

Using a Professional Tone

Structuring a message effectively in a delicate situation
 Knowing how to soften the impact of bad news
Understanding the difference between a complaint and a criticism

Essentials of Clear, Tight Writing

Identifying words that don’t contribute
Simplifying complex information using techniques that journalists use

 
Download the Handout Here:  Business Writing for Managers