Kerri Conrad, CPTD, has 15-plus+ years in the training profession. She recently joined Nutrien Financial (a division of Nutrien) as the training specialist, where she is responsible for developing learning strategies to support Nutrien Financial’s business objectives and the extensive retail network it serves. Much of her career has focused on sales performance improvement in the high-tech industry, with documented business results. Her experience includes designing and managing global sales kickoff training, supporting worldwide deployments of sales methodology training, and collecting and leveraging “tribal” sales knowledge to help account teams compete more effectively. She has earned multiple industry awards for positively impacting sales performance through L&D efforts. Conrad is also the author of Instructional Design for Web-based Training (HRD Press, 2000).