Richard Ruff has spent 30 years designing and managing large-scale sales training projects for Fortune 1000 companies, first at Huthwaite and then as co-founder of Sales Momentum in 2000 and Sales Horizons in 2010. Dr. Ruff is a recognized thought leader and author in the field of sales training for companies engaged in complex B2B sales. He also co-authors the blog, the Sales Training Connection.