Rita Balian Allen is the president of Rita B. Allen Associates, a national career management firm specializing in executive coaching, leadership development, management training, and career development. She is a lecturer at Boston-area universities, a sought-after speaker and presenter, and the author of numerous articles, blog posts, and the book Personal Branding and Marketing Yourself: The Three Ps Marketing Technique as a Guide to Career Empowerment. Rita was voted one of the top 10 executive coaches by the Boston Women's Business Journal.