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The Executive Coaching Playbook

How to Launch, Run, and Grow Your Business

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The Turnkey Guide for Your Executive Coaching Practice

The Executive Coaching Playbook offers to newly minted executive coaches and entrepreneurs who are launching executive coaching practices a framework for building a business with proven results. Beyond offering the why of coaching theory, this book provides the nuts and bolts of what you need to do to set up a thriving business—from working with your first executive clients to developing the business plan and marketing strategy for your brand.

With over 30 years of experience as both an executive and a top leadership and executive coach, Nadine Greiner, along with talent development expert Becky Davis, shares her extensive knowledge, hard-won lessons, and practical advice—covering everything from the first chemistry call with a potential executive client to closing out engagements with meaning and poise. In this book, you will learn how to be the executive coach that leaves sponsor, clients, and yourself more than satisfied.

The perfect companion to Greiner’s The Art of Executive Coaching, the playbook offers:

  • 75+ downloadable templates and techniques (including email templates, worksheets, forms, and agendas) to support and to customize for your coaching endeavors

  • A four-step coaching process to adopt with your clients

  • Practical advice for starting and growing your business

Book Details

  • ISBN: 9781953946829

  • Pages: 402

  • Publication Date: February 2024

  • Formats: Paperback, PDF

  • Product Code: 112409

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About the Authors
Nadine Greiner, Ph.D.

Nadine Greiner, Ph.D. is the CEO of On Target Solutions, which provides full-suite contemporary Organization Development Solutions.  Dr. Greiner teaches in masters and doctoral programs, coaches and trains other consultants, and wrote The Art of Executive Coaching.  Since she first served as a CEO at the age of 38, she understands leaders’ experience first-hand.  Nadine Greiner offers her clients the expertise that comes along with 30 years of consulting success, and a dual Ph.D. in Organization Development and Clinical Psychology.  She loves animals and Zumba.

Becky Davis, MA

Becky Davis has over 30 years over experience in her career in talent development, marketing, communications, branding, and program management. Her diverse experience covers Fortune 50 and start-up companies, commercial and administrative organizations, and multiple market segments including technology, healthcare, and education. She serves as a writing parner for Dr. Greiner.

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Templates for Success

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Praise for this Book

“As a CEO who has benefited from engaging executive coaches and as an executive coach myself, I’ve experienced the transformative power of coaching firsthand, and this book encapsulates that power beautifully. With proven results and insights drawn from their extensive experience, Greiner and Davis offer a blueprint for honing your coaching skills and elevating your business to new heights.”

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"Coaches who are on the journey to transform leaders and organizations require three key elements: a clear and transparent methodology, a profound understanding of human motivation, and the insights born from personal leadership experience. This playbook delivers on all fronts, offering a comprehensive framework that equips coaches with the tools they need to succeed. If you are a coach, you should get this book now. The templates alone are worth it!"

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