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Beyond Learning Objectives

Develop Measurable Objectives That Link to the Bottom Line

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Today's organizations demand a focus on higher-level objectives—objectives that clearly provide business impact and value and satisfy the expectations of a wide range of key stakeholders.

If you're involved in implementing projects, programs, initiatives, or solutions in your organization, Beyond Learning Objectives can help you meet these new expectations. This book provides step-by-step processes for defining, measuring, and developing six types of objectives: input, reaction, learning, application, impact, and ROI. You'll also learn to avoid common pitfalls in the development of objectives, such as unclear, incomplete, nonspecific, or even missing objectives. And you'll learn how well crafted, results-driven objectives can satisfy the needs of all your stakeholders.

With this book in your hands, you can become a champion of well-defined objectives, providing direction, focus, and guidance. By spelling out expectations, creating commitment, and positioning your initiatives for success, you'll help your organization align its programs with its results and leap forward into the state-of-the-art world of measurable performance.

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Book Details

  • ISBN: 9781562865184

  • Pages: 176

  • Publication Date: May 2008

  • Formats: Paperback, PDF

  • Product Code: 110816

About the Authors
Jack J. Phillips, Ph.D.

Jack Phillips, PhD, chairman of ROI Institute, is a world-renowned accountability, measurement, and evaluation expert. Jack provides consulting services for Fortune 500 companies and major global organizations. He also regularly consults with clients in manufacturing, service, and government organizations in 70 countries.

Patti Phillips, Ph.D., CPTD

Patti P. Phillips, PhD, CPTD is CEO of ROI Institute and has been a driving force in the global adoption of the ROI Methodology®. Her work as an educator, researcher, consultant, and coach supports practitioners as they help organizations and communities thrive. Patti has authored and edited more than 100 books on measurement and evaluation.


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