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ATD Research

Accelerating Revenue Through Learning: Executive Summary (PDF)

791006ES_Accelerating Revenue Through Learning: Executive Summary (PDF)

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ES Research Group

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ASTDs Research report Accelerating Revenue Through Learning:
Developing Sales Teams That Win complements the ASTD State
of Sales Training report and is a must-have reference for all
sales driven people and organizations. If youve ever wondered what
type of learning is taking place in the selling profession, and
more importantly, what type of learning and development is most
valuable to successful selling, then this report is for you. The
report investigates three primary sales issues: how the sales
process has evolved, how that evolutionary process has affected the
training requirements of salespeople, and how sales training
functions within corporations respond to these changes. Ultimately,
it provides specific learning objectives and recommendations to
positively influence sales effectiveness.

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Accelerating Revenue Through Learning: Executive Summary (PDF)

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ATD Research