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Bill Baker is the principal of BB&Co Strategic Storytelling. For over eight years, Bill and the BB&Co team helping companies build brand strategies for human nature, using storytelling to connect a company’s strategic plans to the employees and partners needed to bring them to life. More specifically, BB&Co uses storytelling strategically to help clients first uncover and define a strategic vision for their brand or branded initiative and then align, inspire and unlock the human energy needed to make that vision real. BB&Co also conducts training for senior executives and managers, helping them understand how to use storytelling to increase the impact and uptake of their communications and, with that, their ability to persuade, inspire and lead others. BB&Co works with clients all over the world, including GE, Coca-Cola, Relais & Châteaux, Johnson & Johnson, State Farm, Cadillac Fairview, the Canadian Centre for Ethics in Sports, Hilton Worldwide, The Tourism Ministry of Spain, Travel Alberta, The Irvine Company and the University of British Columbia. Prior to starting BB&Co, Bill spent the first 18 years of his career in the world of advertising, most recently as part of the Global Planning Group of DDB Worldwide, but also working for other multinational agencies such as Saatchi & Saatchi and Grey. Bill is a magna cum laude graduate of Bowdoin College in Brunswick, Maine and attended both the Sorbonne in Paris and Albert Ludwigs Universität in Freiburg, Germany. He is an avid skier, a promising jazz pianist and an eternally frustrated golfer.

Bill Baker

Out of all the tools available to leaders, storytelling can be the most powerful. Well-crafted stories that are also told well have a way of connecting people to ideas, each other, and a vision of the future they want to make real. From Martin Luther King Jr. to Steve Jobs, great leaders have always used storytelling to improve the impact and uptake of their communications, and in the process, engage and align people around what they need to achieve and why it’s worth achieving.
More and more, organizational leaders are recognizing the power of storytelling to influence and persuade others. However, as popular as storytelling has become, in a leadership capacity it’s about more than simply telling any story at any time. As a leader, it’s about telling the right story at the right time to intentionally shape the way people think and feel, motivating them towards a desired action. In other words, true leadership through storytelling means being more strategic about the stories you tell.
In this dynamic and engaging webcast, strategic storyteller Bill Baker, will help you understand how storytelling can be used to increase the effectiveness of your communications, along with your ability to lead others. More specifically, Bill will outline how and why storytelling works so you can put it to work in leadership communications. He will also provide you with insight on how to be more strategic about the stories you share.

Leadership Through Storytelling

November 2011 - TD Magazine

A Banker's Trust in Training

Engagement is one of the most common demands for L&D professionals struggling to get more buy-in from an ever-busier workforce. There are hundreds of tactics and strategies credited with enhancing engagement, but which of them really have the potential to work? In this webcast, Katrina Baker, Adobe Senior Learning Evangelist, will explore three engagement enhancement options and discuss their potential to drive engagement and learning culture in your organization. You’ve probably heard about the benefits of learner engagement. This webcast goes beyond theory and focuses on what gamification, user-generated content, and social learning LMS features can do for your training program.
Join Katrina Marie Baker and explore how to:

Facilitate a culture of learning with user-generated content recommendation and sharing.
Moderate and aggregate user-generated learning content.
Align gamification initiatives with business objectives so they contribute to your organization’s goals.
Use learning technology to drive engagement using badges, leader boards, and rewards.
Facilitate learning object–oriented discussion and conversation among your trainees.
 

This webcast includes examples of engagement features found within Adobe Captivate Prime.
 

Engagement Upgrade: Social Learning, User-Generated Content, and LMS Gamification

How do you encourage a person to learn without telling them what to believe? How do you assess skills without asking learners to memorize facts? It’s all in the learning environment.
Many talent development professionals incorporate constructivism into their instructional design approach. Constructivism seeks to actively involve the learner in a process of meaning and knowledge construction. Learners are exposed to an environment and framework that allows them to derive meaning as opposed to passively receive information.
Katrina Marie Baker, senior learning evangelist at Adobe, will provide insight about these points related to the topic:

definitions of constructivism and some related terms, such as project-based, experiential, and inquiry-based learning
benefits and limitations of constructivism
suggested reading and additional resources
applying constructivism to a training course or program
creating an effective learning environment using technology.

Group discussion will also take place throughout webcast.
 

Using Technology to Make Learners Active Participants

Is your learning and development budget missing some zeros? If so, this session is for you. Sadly, Oprah isn’t going to attend and give everyone a new bank account. But you’ll still get boatloads of budget-stretching ideas from your colleagues during this webcast. Join us to learn how to provide a great learning environment, even if you’re running short on funds!
Katrina Marie Baker, lead learning evangelist at Adobe, will provide some practical tips on how to:
• Engage learners in the classroom (virtual or live) without spending money.
• Get help from departments outside L&D. (Yes, you can make this happen!)
• Use learning technology to make your L&D team more efficient.
• Persuade leadership to give you more funding next year.
 

Memes and Scavenger Hunts: 10 Ways to Improve Your L&D Program on a Budget

Blended learning is a buzz phrase in L&D, and it’s one that deserves attention. Using a blended learning approach means providing course content in a variety of formats—including videos, games, virtual reality (VR) activities, basic documents, and e-learning courses! You can mix and match many delivery formats to create a learning environment that is engaging and cost effective.
Blended learning courses often include classroom or virtual classroom training experiences. But other content is used to augment and enhance the classroom. You may even deliver the same course content in multiple delivery formats so learners can choose how they want to learn. Blended learning gives L&D professionals the flexibility to use every type of course content to best serve the learner’s needs.
Katrina Marie Baker, senior learning evangelist at Adobe, will provide food for thought on the following points. Group discussion will take place throughout the session. Topics include:

benefits of blended learning as they relate to the learner and organization
a cost comparison of 100 percent instructor-led training (ILT) versus blended learning
how to incorporate classroom experiences with other types of course content to engage learners
ways learning technology can add value and make it easier to develop and deliver blended learning
understanding how the fluidic player can help you leverage fully blended courses in your training programs.
 


Convert Classroom Training to Blended Learning Using Your Creativity and Adobe Technology

If you are considering an ATD professional credential but can't decide if the Associate Professional in Talent Development (APTD®) or the Certified Professional in Talent Development (CPTD®) is right for you, join ATD Certification Institute staff with a panel of APTD and CPTD credential holders to learn how they decided which program was right for them.
During this webinar, you will learn:

Basic information about each credential
Types of candidates who choose each credential
Factors credential holders considered when deciding which one was right for them
How credential holders made their decisions
Pros and cons of each credential


Which Certification Is Right for You? APTD vs. CPTD

Hosted By: ATD Higher Education and 4CSD
Who Should Attend: College and University talent/professional development practitioners and leaders
This webinar is being hosted for the higher ed audience, however, we welcome anyone who’d like to join us for this very relevant topic!
As you know by now, working from home presents a unique set of challenges. Not only do we need to effectively manage others from a distance, but we also find ourselves personally striving to be more productive and organized. In this informative, uplifting webcast, Dr. Lori Baker-Schena shares key communication and organization tools for motiving your staff while keeping yourself inspired and at the top of your game.
Learning Objectives:
At the conclusion of this webcast, participants will be able to:
• Describe communication tactics to increase employee productivity and satisfaction working from home.
• Develop strategies to enhance connection among staff members working from home.
• Apply work-at-home strategies to maximize personal organization and efficiency.
 

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