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Bill Jerome

Visionary Employees: Are Companies Losing Them for the Wrong Reasons?

By following the storytelling framework of highlighting a problem the buyer cares about, your sales team will create better connections with customers and close more deals.

Can Your Salespeople Tell Business Value Stories?

Wherever teachers, educators, and in-dustrial trainers have turned for the past several months, they have been con-fronted with the evidence and challenges of a new force in learning. Call it auto-mated teaching or programmed learning —or what you will—th

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