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Brian McNamara is chief learning officer for the International Trade Administration.

Brian McNamara

July 2019 - TD Magazine

On Reserve

November 2018 - TD Magazine

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Focusing on these six critical elements will foster environments where every individual will have a more successful and meaningful career.

Maximizing Your Leadership Career

Building the Case and Demonstrating the Impact of Coaching Programs

As we journey info the latter half of this year, we are all beginning to see some sort of normalcy as it pertains to work. However, new challenges are over the horizon. Join this group of experts discuss the following government workforce-related topics:

Safely returning to the office
Managing a hybrid or remote workforce
Learning innovations in a diverse and dispersed environment
Developing impactful people managers


Developing Talent and Managing People in the Public Sector

Building coaching programs and coaching cultures within organizations is an increasing trend. The effect that coaching has on employee engagement, job satisfaction, productivity, and retention is profound. The future of coaching is moving beyond just transactional to more transformational by building internal capabilities and capacity. This webcast builds on the “Building the Case and Demonstrating the Impact of Internal Coaching Programs” webcast held in November 2019. You’ve gotten the greenlight to start an internal coaching program. Now what? Where do you start? What’s your plan? What’s your budget? What program framework and processes do you need? How many coaches will you need? How will you recruit them? How will you select and train them? How soon can you start offering coaching services? During this webcast we will discuss the next steps to building a coaching program, which will focus on establishing a program strategy, plan, and vision; mapping a program framework and processes; and recruiting, selecting, training, and onboarding coaches.
Target Audience
-learning and development professionals who have current coaching programs or those who are looking to learn how to develop a coaching program
-program managers or coaches who are part of an internal coaching program that are looking for ways to improve an existing program.

Key Components of Building a Successful Internal Coaching Program

Are you struggling to get a coaching program off the ground? Do you not know where to start? Are you encountering resistance or not getting buy-in? Are you trying to maintain or improve a current program? This informative webcast will share the multiyear journey of the International Trade Administration (ITA), a bureau within the U.S. Department of Commerce, in creating an award-winning program with limited resources in a VUCA environment. Learn how they built the case to create an internal program, how they measure and demonstrate the impact, the lessons they’ve learned along the way, and how the efforts and dedication of an internal cadre of volunteer part-time coaches that began as a pilot has grown and resulted in the program receiving a Silver Medal Award from the Secretary of Commerce in only two years.

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