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Bruce Wedderburn has 25 years of global experience in the sales performance improvement industry building, coaching and directing sales teams and distribution channels to surpass growth targets. He has a passion to create business results for clients through the successful execution of customer-led sales strategies. Bruce joined Integrity Solutions in 2016 and leads the sales organization. In prior roles Bruce was a leading sales person for Dale Carnegie Training and led the redevelopment of the company’s sales performance practice. At Huthwaite, he was a top performing salesperson, highly recognized sales leader, and spearheaded the successful expansion of the organization into Australia, Asia and Latin America. And as EVP of Enterprise Sales at MHI Global, he led the united brands in North America. Originally from Australia, Bruce lives with his wife and three children in the Washington, D.C. area.

Bruce Wedderburn

The real impact of sales enablement often comes down to this last mile in sales. If salespeople aren’t using the resources in a selective, well-timed, and targeted way to help customers get value from them, they’re worthless.

The Last Mile: Putting Sales Enablement Resources to Work

To ramp up sales performance and strengthen your sales pipeline, you must improve your salespeople’s confidence and ability to be more proactive and drive conversations toward results

3 Ways to Optimize Sales Performance and Be Ready for the Coming Boom

Here are three common traps that can sabotage virtual selling success and how to avoid them.

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