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C. Lee Smith is the CEO and Founder of SalesFuel, a Columbus, Ohio-based firm that was named one of the Top 10 Sales Enablement Vendors in 2020, and Lee was also named by Selling Power as one of just six Leading Sales Consultants for 2020 worldwide.He is the author of SalesCred, the definitive book on the #1 problem facing sales teams today: their lack of credibility among buyers. He also has written the Amazon international bestseller Hire Smarter, Sell More!, a book that helps readers increase their bottom line by avoiding toxic employees and identifying and hiring sales rainmakers.His expertise in remote teams, leadership and coaching, and hiring is enhanced in 2020, with him becoming a Certified Professional Behavior Analyst, Certified Professional Axiologist, and Certified Professional Values Analyst.

C. Lee Smith

Microcoaching can fill the gap resulting from poor sales coaching by managers. It also complements your learning management and the coaching provided by sales managers.

The Benefits of Microcoaching for Sales Enablement Leaders

Here are three of the things professionals need to be mindful of when managing their sales credibility:

How Credibility Opens Buyers’ Doors for Sales Professionals

Research shows that once you bring a new sales professional into your organization, you’ll spend the next six months training and coaching them.

Upgrade Your Sales Team With Lifelong Learners to Compete in a COVID-19 Economy

Here are three of the many ways these toxic salespeople get hired and how you can avoid hiring them.

How Toxic Salespeople Get Hired (and How to Avoid Them)

Sales managers who can’t find time to work one-on-one with their reps can transform their process with adaptive sales coaching.

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