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Donald J. Ford

A Q&A podcast with Don Ford reviews the nuts and bolts of ATD’s Designing Learning Certificate program.

New Instructional Designers Need a Foundation

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Planning for Effective Evaluation

Donald J. Ford, Ph.D. is a training and performance improvement consultant specializing in instructional design, human resources and quality improvement. As President of Training Education Management LLC since 1997, he has consulted with clients like: ATD, ANSI, Amgen, Toyota, Nissan, Rockwell International, Samsung Electronics, Orange County Transportation Authority, Southern California Edison, Employers Group, Saudi ARAMCO, CompuCom, Central Bank of Egypt and Malaysian Institute of Training and Development.  For these and other clients, he has developed custom classroom, structured on the job and web-based training on a wide variety of technical topics, conducted performance and needs analyses, facilitated groups, managed quality improvement projects, taught train the trainer, HR and leadership courses and evaluated results.Prior to 1997, he held training management positions at Southern California Gas Company, Magnavox, Allied-Signal and Texas Instruments. Dr. Ford holds a B.A. and M.A. in history and a Ph.D. in education, all from UCLA. He also teaches graduate courses in Human Resource Development for Antioch University, Los Angeles. He has published 35 articles and four books on topics in training, education and management, including: Bottom-Line Training: Performance-based Results (2005).  Dr. Ford has presented at the ASTD International Convention, ASTD Quality Symposia, ASTD L.A. Train the Trainer and Annual Conference, Academy of Management, International Society for Performance Improvement International Conference, International Quality and Productivity Conference, American Educational Research Association, Asian Regional Training and Development Organization and UCLA Industrial Relations Conference.  He has worked extensively overseas in Asia, Middle East and Latin America.

Donald Ford

Measure talent development success with a proven 5-level evaluation framework . Learn to design evaluations, analyze data, and establish evidence to show the impact on business goals. 

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