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Doug Landis is currently a growth partner at Emergence Capital. In this role, he helps develop a platform to create and share go-to-market insights and strategies that help portfolio companies scale, grow, and ultimately become the next billion-dollar SaaS company. Prior to joining Emergence, Doug served as chief storyteller and vice president of sales productivity at Box, where he was responsible for helping to change the way Box talked to and about their customers and for accelerating the performance of the global sales organization. Doug brings a wealth of experience in driving sales efficiency and excellence through the use of data and customer insights to help transform the way sales organizations scale, develop, and engage with prospects and customers.

Doug Landis

A sales certification program is used to ensure that your team has the knowledge and skills to succeed. In today’s selling environment, sales reps have to be ready for complicated products, constant change, geographically dispersed teams, and very fast growth. It is more important than ever to certify sales reps, and it can be difficult without the right framework, tools, and internal communication. In this webcast, you will learn what is needed to design and implement a sales certification program and how to measure true effectiveness. Attendees of this webcast will learn:

what it means to certify a sales rep and why it’s important
how to use sales certifications
how to develop a sales certification program
how to build internal champions to communicate and encourage adoption of a sales certification program
how to use video coaching and traditional training materials to help sales reps increase knowledge and develop skills
how to measure results from a sales certification program to determine the business impact
how to identify resources and solutions that can facilitate the sales certification program.
 


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