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Jennifer Gifford has been an instructional designer for Vidant Health, a large healthcare system in eastern North Carolina, since 2009. She has an M.A. in education and human development from George Washington University in Washington, DC. She started her professional career as an instructional technologist developing Microsoft Office training on CD 17 years ago. She’s a jack of all trades--web developer, technical writer, and instructional designer with a mission to continually improve the quality of online training.

Jennifer Gifford

August 2019 - ATD Links

Mindfulness asks us to stay present and focused in the moment, not thinking about the past or planning the future, while remaining free of judgment.

Exploring Mindfulness

June 2019 - ATD Links

If we are confronted with a legitimate request that we cannot meet because we do not have the bandwidth (resources, capability, or time), we negotiate.

The Importance of Hard Conversations

March 2019 - ATD Links

Writing a script is an essential first part of design. It helps you to arrange your thoughts and sequence the topic in a way that will make the most sense for learners.

Good Scripts Are Essential

December 2018 - ATD Links

It is easy to create bad online training. It’s a lot harder to create something of quality that will actually be useful to learners.

Training an E-Learning Designer

October 2018 - ATD Links

My red threads happen when all my creative abilities align with practical improvements that enhance the learner experience. I love scripting and recording audio narration, directing, producing, and editing videos, and customizing photo shoots for rel

Red Threads and Reality

August 2018 - ATD Links

Reviews are an essential part of the Analysis, Design, Development, Implementation, and Evaluation (ADDIE) model.

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