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Jim Brodo is chief marketing officer at Advantexe Learning Solutions. With more than 25 years of experience in marketing, training and development, and business simulation development, Jim is an award-winning marketing executive with a proven background in driving pipeline value, revenue creation, and return on marketing investment through innovative demand generation strategies and tactics across digital and traditional mediums.  Jim has been recognized as top CMO by SmartCEO, Best of Biz Marketing Executive, and his marketing programs have been awarded numerous awards from the Stevie and Killer Content Awards. Jim’s specialties include search engine optimization (SEO), search engine marketing (SEM), brand development and execution, content-based marketing and syndication, account-based marketing, strategic market planning, marketing automation, and sales enablement. Email: James.brodo@advantexe.com LinkedIn - https://www.linkedin.com/in/jimbrod Twitter - @jimbrodo

Jim Brodo

A business simulation played at the 2016 ATD International Conference reveals some interesting data about how effective talent professionals are at business acumen.

How Effective Are Talent Professionals at Business Acumen?

Jim Brodo discusses what happens when sales quotas and compensation fail to align with the corporate strategy.

Sales Quotas Eat Strategy for Dinner

Here's a look at ATD's most popular posts from 2015 on the Sales Enablement Community of Practice.

6 Most Viewed Blog Posts From the ATD Sales Enablement Community in 2015

Business acumen is a germane understanding of how your company makes money. Jim Brodo discusses why business acumen needs be a major element of onboarding programs for sales professionals.

Why Sales Managers Need to Add Business Acumen to Their Onboarding Programs

ATD 2015 Attendees Rank Their Biggest Training Challenges

Jim Brodo reviews why it’s important for salespeople to have business acumen before embracing an insight selling approach.

An Insight Selling Approach Is Risky—if You Lack Business Acumen

Don’t just use the available digital tools as a way to scale calls and follow-ups, use the tools to understand your prospects and provide value to them.

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