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Lead With Authority: A Q&A With Keynote Speaker Keith Ferrazzi

October 2009 - TD Magazine

An interview with Keith Ferrazzi

Keith Ferrazzi is the Chairman and Founder of Ferrazzi Greenlight, a research institute founded on the pillars of behavioral science and its effects on business. Keith started his career as the youngest CMO at Deloitte Consulting, then went onto become CMO of Starwood Hotels and Resorts, founded and sold two companies, and solidified his status as a successful entrepreneur. Keith now works with high-impact teams within Fortune 100 companies all over the world transforming and cultivating behavioral change, radically affecting business operations.Through his research institute, Keith has cultivated a business approach that he calls leading without authority. It is the process of unleashing behavioral attitudes in the workforce that are in service to each other to effect radical, impactful and positive organizational change — in essence behavioral reengineering. With this fundamental shift in human behavior, co-elevation begins to happen. And that’s where the magic begins.As the author of the NY Times #1 bestseller Who’s Got Your Back and Never Eat Alone, a regular contributor to publications such as Harvard Business Review, Fortune Magazine, The Wall Street Journal, a much sought-after expert guest of television, podcasts and radio, Keith has established himself as the premier thought leader for unlocking powerful networks for productivity and growth— both professional and personal.In addition to his work as an expert of business transformation, Keith is passionate about his philanthropy work through Greenlight Giving, which includes his work with Guatemala, Mexico, Big Task Weekend, and his work to transform the foster care system, which is a particular love of his, as he has two foster sons. Additionally, Keith enjoys hosting friends and family at his home in Los Angeles and is very committed to fitness of mind and body.

Keith Ferrazzi

During this global pandemic, everyday superheroes have lifted all of us higher. How will you rise to help others?

Everyday Leadership: 3 Lessons From COVID-19 Superheroes

Transform Teams to Transform the World

Keynotes announced for ATD's virtual conference

Six Visionaries Will Keynote Live Events at ATD’s Virtual Conference

October 2015 - TD Magazine

The Employee Integration Equation

The COVID-19 pandemic has sparked crisis agility—rapid organizational change on a scale never seen before in times of peace. Many organizations experienced the sudden shift to remote work and the ad hoc re-engineering of business processes. But now we need to ask ourselves these essential questions:

How can organizations get better at seeing around corners and having the foresight to anticipate major issues before they arise?
How do we engineer foresight as a practice?

Ferrazzi Greenlight’s Go Forward to Work initiative, in partnership with Harvard Business School, crowdsourced best practices about the future of work from more than 2,000 executives during the pandemic. Evidence of a framework for developing disciplined foresight emerged. This webinar will be led by Keith Ferrazzi and will outline the results of that research, which will be featured in his forthcoming book Competing in the New World of Work.

During this webinar, you will learn:

Why some companies were able to detect early warning signs of the pandemic more than others
How to create a foresight taskforce
Five factors to guide your taskforce’s thinking
How to create a “risk radar” to monitor and evaluate risks


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