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Vice President—Marketing and Business Development, Qstream Lisa’s focus is on establishing Qstream’s acclaimed platform in fast-growth market sectors worldwide. She has 20 years of experience building high-value software companies, brands, and market share. Prior to Qstream, she led marketing for several successful early-stage startups, including Avid Technology and Centra Software, and was responsible for successful repositioning, product launches, and pipeline growth at Bottomline Technologies and the FeedRoom. She holds a journalism degree from American University in Washington, D.C., and a master’s degree in business communication from Simmons College in Boston.

Lisa Clark

Lisa Clark details how illy caffè uses online games to build brand knowledge and sales skills.

How illy caffè Brews Up Better Brand Experiences—in Just Minutes a Day

Recent research reveals that an overwhelming 77 percent of firms don’t provide adequate coaching to their salespeople. This gap exists despite the fact that the same research shows an effective sales coaching strategy can improve revenue and profit achievement by nearly 20 percent. So why are so many companies still missing the mark when it comes to sales coaching?
Join us for this complimentary webcast as Ray Makela of Sales Readiness Group and Lisa Clark of Qstream share data-driven best practices for implementing a sales coaching program that will help your organization. You will learn to:

Develop a coaching culture and mindset.
Apply a five-step coaching model.
Overcome common sales coaching barriers.
Support managers with real-time data and insights that motivate positive coaching behaviors.


Transforming Winning Sales Managers Into Effective Sales Coaches

Lisa Clark addresses the question: What are your sizeable investments in sales training really buying?

Stop Wasting Money on Sales Training

Why the Most Important Member of Your Sales Team Is the One You’re Not Coaching

Stop Wasting Money on Sales Training The Secrets to Creating a High-Performance Sales Team

Sales training and development is a critical component of any sales enablement plan. However, for many companies, one important segment of their team is being left behind: sales managers.
According to new research conducted with the Sales Management Association, companies are twice as likely to focus onboarding and other developmental programs exclusively on their reps, essentially leaving their managers to rely on tenure and personal experience alone.
This is an unfortunate mistake, and one that can cost your company. Similar research has shown that the more organizations spend on sales management training, the more likely they are to achieve their revenue goals.
In this webcast, we’ll discuss:

the trickle-down effect of increasing investments in sales manager coaching and development
the emerging role of field sales coaches and their potential impact
how to deliver the data and insights your managers need to be great coaches
new methods for measuring ongoing coaching activity and effectiveness.
 


Today’s sales and talent development professionals are facing a unique set of challenges. The growth of mobile technology, increasingly complex solutions, greater competition, and the need for reps to engage in more value-added selling techniques have forced training organizations to innovate to keep pace.
The good news is that powerful digital options for managing and measuring team performance are making it possible to engage sales teams in exciting new ways, uncovering what their teams really know while making those data actionable across the enterprise. In this webcast, the presenters will share lessons learned from their own experience, including how to:

Extend learning beyond the learning management system to critical sales systems.
Create a data-driven coaching culture that motivates both reps and managers.
Turn your sales reps into problem solvers rather than “pitch men.”
 


Seeing Your Training Through Rep-Colored Glasses: New Approaches for Driving Sales Force Engagement and Results

You’ve likely heard the lament, “Our sales training isn’t working.” If done well, sales training can be effective. But the act of training alone, without the context of continuing sales support or manager engagement, won’t change the game, leaving you to wonder what your investments are really buying you.
Best-in-class organizations are taking a more holistic approach to improving sales performance that goes beyond event-based training to include knowledge reinforcement, skills transfer, coaching to mastery, and behavior change. 
In this exclusive webinar for ATD members, our experts will discuss:

the most common reasons sales training fails
the importance of knowledge transfer and the role of managers in motivating long-term change
the metrics that matter when it comes to improving sales performance
real-world success stories from leading global brands.


 

Stop Wasting Money on Sales Training: The Secrets to Creating a High-Performance Sales Team

Develop a side hustle and a new way of thinking about how to function at work.

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