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Mark Simon

May 2010 - TD Magazine

Maintenance: the Forgotten Step

January 2009 - TD Magazine

E-Learning No How

Mary Vonnegut (mvonnegut@primegenesis.com) is formerly the president of Gumps Catalog, senior vice president of marketing of Hanover Direct, vice president of marketing of Ross-Simons, and chief operating officer of Passport Internationale. She is co-author of Onboarding: How to Get Your New Employees Up to Speed in Half the Time.

Mary Vonnegut

A well-trained sales organization is a crucial component of any successful business strategy. Ensuring that reps and managers have access to necessary ongoing training creates the need for a powerful bond between learning and development (L&D) and the vice president of sales.
However, many times the relationship between sales leadership and the L&D department is challenged because the vice president of sales can't—or won't—identify what training the team needs to succeed. Consequently, the training department is left in the dark, wanting to contribute in a meaningful way but unable to because of a lack of clarity concerning gaps and challenge areas.
In this webcast, The Brooks Group’s Paul Bilodeau will share deep insight and experience around how L&D and sales can come together to create sales excellence and increased top-line revenue. You’ll learn:

how to align training and development initiatives with the most critical sales metrics
what sales leaders secretly want and expect from their training departments, but rarely share with them
the best approaches to ensure your training team is viewed as strategic advisers
training department behaviors that drive sales VPs crazy—and how to avoid them.
 


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