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Few organizations have a well-thought-out measurement and reporting strategy. Dave Vance and Peggy Parskey have written two books to demystify the process and provide practical, down-to-earth guidance for L&D practitioners.

Measurement Demystified Field Guide: Q&A With Peggy Parskey and David Vance

Measurement Demystified: Q&A With Dave Vance and Peggy Parskey

Peggy Parskey has more than 25 years of experience in driving strategic change to improve organizational and individual performance. She draws upon varied disciplines, including change management, human performance improvement, and project management to set program goals, define success measures, and develop tactical plans. Her focus and passion over the past several years has been in the field of measurement and evaluation. In her role with KnowledgeAdvisors, she guides organizations in developing measurement strategies, aligning learning metrics with organizational goals, integrating evaluation into business and learning processes, conducting training business impact studies, and implementing executive reporting systems and processes. In addition, she is the assistant director of the Center for Talent Reporting, which was launched in October 2012. In this role, she is responsible for the credentialing of talent practitioners in the execution of talent development reporting principles within their organizations or with clients. She has also authored several articles and whitepapers on measurement and management of change. She is certified in management of change methodologies. She holds a BS in mathematics from Simmons College and master’s degrees from the University of Chicago in statistics and business administration.

Peggy Parskey

Get the A to Z Resource on Training Evaluation Fully revised and updated, ATD’s Handbook for Measuring and Evaluating Training is the comprehensive go-to reference for talent development professionals in need of immediate measurement and evaluation (M&E) guidance. Edited by M&E powerhouse Patti Phillips, with contributions from 30 expert practitioners, this handbook provides an essential roadmap to developing effective processes to prove the value and impact of your learning and development programs.Training measurement and evaluation is one of the top frustrations of a talent development professional's job. At first glance, it appears to be a drain on precious time and resources, yet it is a critical function for understanding the results and proving the value of L&D programs. If not conducted properly, it can yield questionable results, lack of accountability, and stakeholder skepticism. All to say, TD professionals must have a solid foundation in measurement and evaluation to do their jobs effectively.With this handbook, you’ll feel confident each time you face an M&E challenge, from planning the evaluation and collecting and analyzing data to optimizing results and making evaluation efforts work in your organization. You will use the data to improve your training programs and meet the standards your organization strives for.The updated edition includes new chapters on how to tell the evaluation story to business leaders, visualize data in reports, and leverage artificial intelligence smartly as well as refreshed chapters on all the M&E fundamentals. Rich in real-life application, it offers practitioner tips, knowledge checks, and support resources and references. Your advisors along the way are an impressive array of experts from the field, each chosen for their knowledge, experience, and actual results in specific areas.Whether you’re a trainer, manager, professor, or student of training evaluation, this handbook has been designed to meet your needs. 

ATD’s Handbook for Measuring and Evaluating Training, 2nd Edition

Volume 4 of Train the Trainer, Measurement and Evaluation: Demonstrate Your Program’s Impact and Value, features essential new issues, along with evergreen material from TD at Work’s most popular issues.

Train the Trainer, Second Edition, Volume 4: Measurement and Evaluation: Demonstrate Your Program’s Impact and Value

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Case Study: It’s Bigger Than Big Data

For many people in our profession, it is a struggle to create a measurement and reporting strategy. It doesn’t have to be hard. Join this webinar to learn a simple approach to get you started. Dave Vance and Peggy Parskey will employ concepts from their 2021 book Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy and from their just-released 2022 book Measurement Demystified Field Guide. They will share a step-by-step process which employs an easy-to-use framework for classifying, selecting, and reporting the most appropriate measures to meet your needs.
During this webinar, you will learn:

A step-by-step approach to creating a measurement strategy
The four most important reasons to measure
The importance of a balanced set of measures
How to report the measures


How to Create an Effective Measurement and Reporting Strategy

For many in our profession, it is a struggle to create a robust measurement and reporting strategy that meets the needs of all stakeholders. Practitioners are often unsure about what measures to include, how to define them, and how best to share them.
In this session, Dave Vance and Peggy Parskey will share the key insights from their new book Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy, which provides an easy-to-use framework for classifying, selecting, and reporting the most appropriate measures to meet your needs.
They will discuss the:
• Four most important reasons to measure
• Three types of measures to consider and how to select the right measures
• Five types of reports used to share the selected measures and how to select the best report to meet your needs
 

Measurement Demystified: How to Create a Comprehensive Measurement and Reporting Strategy

Learn the principles of measurement, analytics, and reporting, and practice what you learn through the companion volumes Measurement Demystified and Measurement Demystified Field Guide, by Peggy Parskey and David Vance.

Measurement Demystified Bundle

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