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Peter Ostrow is the VP/Group Director and principal analyst for Sales Effectiveness at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain. Peter has been focused on sales and marketing best practices for 25 years, beginning with a long-time stint at advertising firm JWG Associates. As JWG’s third employee, he participated in every aspect of the company’s sales growth, from $1M to $135M, until its acquisition by Monster Worldwide’s TMP AdComms division. At TMP, Ostrow deployed additional CRM, pipeline management, lead generation and competitive intelligence practices as VP, Global Sales Administration. He then spent five years as VP of Business Development with MarketOne International, a global provider of lead lifecycle management services to technology sales and marketing executives. At Aberdeen, Peter oversees research consumed by end-users in Marketing, Sales and Service management roles. He also leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. His research is widely publicized and covers topics such as sales training, sales intelligence, CRM/SFA, sales performance management and integrating technologies around customer acquisition and retention.

Peter Ostow

Best in Class Companies Use Increasing Levels of Training to Maximize Sales Success

The ATD SELL Conference is the only sales enablement event that’s laser-focused on developing sales capability. Want to get a free preview of our programming and speaker line-up?

During this 60-minute webinar, SELL Chair and Host Dayna Williams will lead an interactive discussion with three popular speakers: Peter Ostrow, Mike Kunkle, and Amber Watts. We’ll keep the conversation moving and the insights flowing.
Topics include:

• Macro trends in sales development
• Amplifying or revisiting your onboarding
• Table stakes for driving adoption everyone can see inside the organization
• Balancing narrative and data to communicate the value of development

Primary Capability Covered: Performance Improvement
Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.
 
 

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