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Richard Ruff has spent 30 years designing and managing large-scale sales training projects for Fortune 1000 companies, first at Huthwaite and then as co-founder of Sales Momentum in 2000 and Sales Horizons in 2010. Dr. Ruff is a recognized thought leader and author in the field of sales training for companies engaged in complex B2B sales. He also co-authors the blog, the Sales Training Connection.

Richard Ruff

Richard Ruff details five designs that have proven particularly effective for new hire sales training in the ATD Sales Enablement Community blog.

New Hire Sales Training—An Investment Worth Making

In B2B sales, you’re not selling to an individual, you’re selling to multiple people—a network.

Six Questions for Understanding a Sales Decision Network

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