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Samantha Marsden is the manager of marketing at OpenSesame, where she leads a team that helps build communication plans and programs for L&D customers of all company sizes and stages of their L&D programs. Prior to joining OpenSesame, Samantha helped launch AtDove.org, a world-class online training platform for the veterinary industry.

Samantha Marsden

Timely communications along with content variety, relevance, and accessibility are proven techniques to increase initial participation in your training program. But too often we see learner engagement surge during the launch of a company’s training program, only to taper off in later months. Join Paula Chenea and Samantha Marsden, managers at OpenSesame, to learn why and how to plan a full year of internal communications that will help you get and keep your learners engaged.
In this webcast, you will learn about:
• how to develop a 12-month internal communications strategy for your training program
• case study examples of real companies that successfully increased e-learning use in the year following their initial launch
• best practices to get started regardless of marketing or internal resources.
 

Lessons From Marketing to Increase Your Learner Engagement

When someone is consumed by a complex schedule, it hinders their ability to accomplish meaningful work.

Become a Daily Simplifier

When it comes to your training program, it's common to be optimistic and think, “If we build it, they will come.” And while initial excitement may result in high usage, building long-term interest in an L&D initiative requires regular communication regarding benefits and content. Join us for this live interactive webcast to learn how to start building your L&D engagement toolkit, from creating objectives, to branding your initiative, and keeping employees engaged once your program has launched.
During this webcast, you will learn:

Strategies to identify employee benefits of your learning program that support business goals and how to start promoting those benefits
How to develop your internal marketing brand and why it’s important for increasing learner engagement
Real-life examples and templates to share for training program launch emails and marketing materials
 


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