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Do You Take Business Speak for Granted? You Should Not as a Trainer.
Do you find yourself using business speak to make yourself sound smarter or more in the know? When you say a phrase such as “out of pocket” or “thought leader” or “tycoon,” do you know where it comes from? Communicating well is a key part of training and learning and development. Understanding the origin of common words and phrases can help you communicate better, sound more in the know, and become a better presenter. Join Bob Wiltfong and Tim Ito, co-authors of The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak, for a lively discussion about communication in virtual and in-person business settings. You will also have a chance to share your experiences and ask questions of Wiltfong (a presenter and Emmy-winning journalist) and Ito (a digital marketing and content leader and former vice president of content at ATD).
 

ATD Book Talk - Bob Wiltfong and Tim Ito on The BS Dictionary: Uncovering the True Meanings of Business Speak

Tim Ito is the co-founder of three ventures: Marketing Nice Guys, a marketing training company, Clarendon Digital, a marketing consultancy, and Find My Marketer, a jobs and community site. Previous to those roles, he served as a vice president at the Association for Talent Development (ATD), overseeing the content and digital marketing division. His career has also included stints at ASCD, America Online, Netscape, and AltaVista in content, marketing and product strategy lead roles. Tim started his career as a journalist—first as a reporter and writer for U.S. News & World Report magazine and then as a senior producer for washingtonpost.com. He is the co-author of The B.S. Dictionary: Uncovering the Origins and True Meanings of Business Speak (April 2020), with Bob Wiltfong. Since 2015, he has also served as an adjunct professor of a popular digital marketing course at Georgetown University.

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