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Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: getting people’s attention and influencing their behavior. Marketing involves captivating, persuading, and creating value—all of which are key to learning design. When done well, learning design grabs participants’ attention like a great marketing campaign and engages them emotionally and intellectually to make learning stick. In this innovative volume, marketing and L&D experts Bianca Baumann and Mike Taylor ask: How can L&D pros make learning programs more effective by thinking like expert marketers?To answer that question, Baumann and Taylor explore the potential of marketing-inspired L&D, diving into essential marketing principles, strategies, and techniques and applying them to learning experience design to improve learning transfer. With a learner-centric perspective, the authors explain the science of marketing, how to use personas, and how to craft a successful learner journey. They cover effective writing, the use of powerful graphics, how to plan and execute a winning learning campaign, how to harness technology, and the all-important activities of evaluation and learning analytics.L&D pros will learn new ways to capture their target audience’s attention and influence their behavior. Each chapter includes engaging stories from Baumann and Taylor’s work in the field, case studies, and definitions of essential marketing concepts and how they apply directly in the L&D environment, plus activities and tools instructional designers can apply immediately to transform their learning programs.

Think Like a Marketer, Train Like an L&D Pro

Your All-In-One Guide to ISDKnown as “the man who wrote the book on ISD,” Chuck Hodell offers a comprehensive and practical handbook on core instructional systems design (ISD) practices and principles with a practitioner’s eye. This updated fifth edition covers all the basics and many advanced tenets of ISD, walking you through each phase, including advanced concepts such as microlearning, social media, and leveraging technology. Stand-alone chapters offer crucial support to practitioners building foundational skills, while in-depth tutorials on subjects such as collaborating with experts offer rich insights to guide the credentialed designer. This fully revised and expanded volume offers new case studies, discussion questions, and sample design and lesson plans, ISD From the Ground Up demystifies the learning design process. Whether you are just getting your feet wet or have extensive experience in ISD, this industry staple provides the essential building blocks and more for ISD mastery.

ISD From the Ground Up, 5th Edition

Game On! Action-Based Training Designs for Better Learning Passive learning just doesn’t cut it in today’s evolving, competitive workplace. Research demonstrates that action-first learning works because it engages the mind immediately and makes sure that knowledge and skills will stick. With a more diverse array of action-based training designs, organizations can motivate learners, provide hands-on, collaborative practice, and drive behavioral change. In Action-First Learning, educator and tech expert Karl M. Kapp covers nine distinct types of learning experiences in one volume—from card and board games, escape rooms, and branching scenarios to augmented reality and AI-powered coaching. He explains why each design works and how to choose, plan, and execute the right kind of project for your goals. Each chapter includes a detailed case study, a design checklist, and tips on how to leverage AI in the creation of action-first learning.The book includes a chapter by instructional designer Amy Pape about how to improve action-first learning through accessibility and another by L&D expert Kevin Thorn on the use of comics in action-first learning.

Action-First Learning

Get the Toolbox You Need to Design for All LearnersDesign for All Learners empowers instructional designers, trainers, and other talent development professionals to create learning experiences that are accessible to and inclusive of all people. Learn from practitioners’ vulnerable lived experiences, moving stories, and practical advice. Written with accessibility, inclusion, and L&D experts and edited by Sarah Mercier, this book will help you ensure that individuals can fully participate in the talent development and training programs you offer.Adopt a progress-over-perfection approach. Start with shifting your mindset to consider that all learners are people who have unique experiences, perspectives, backgrounds, and abilities—and that learning design should be built for people, not just to meet compliance standards. Find what you need to know about designing for the modality you’re using to reach learners—from e-learning and job aids to training in the physical and virtual classroom. Gain a clearer understanding of requirements and standards, and then explore strategies and tactics to foster an inclusive mindset throughout your organization.Anyone involved with the practice of design in learning and development will benefit from the wide range of perspectives and techniques offered, whether you’re a team of one or work in an organization with a variety of resources. If your goal is to become a better designer, developer, teacher, and leader, this book presents a packed toolbox to do so. It will change everything you think you know. Use it as a guide in your journey to accessible, inclusive design for all.

Design for All Learners

This edition of TD magazine features theme articles focused on instructional design.

December 2024 TD Magazine

The Definitive A-to-Z Guidebook on Virtual TrainingIs your virtual training getting the results you want? The ability to deliver training at any time and to any location allows maximum flexibility for organizations and learners, which ultimately means more training opportunities than in-person classes could ever provide. As more organizations switch to or increase virtual training programs, learning how to excel in designing and delivering those programs is critical. The Virtual Training Guidebook, second edition, is a resource that will make the difference for beginners and veterans alike. It is a comprehensive and accessible manual for anyone who needs to create robust employee training solutions that solve real-world business challenges. Novices and experienced training professionals will find field-tested advice on choosing the right technology for their organization’s training needs, designing and facilitating classes that help all participants level up their skills, developing more engaging activities for learners, measuring success, and turning virtual training programs into valuable contributors to talent development and the bottom line.The new edition includes:Step-by-step instructions for designers, facilitators, producers, administrators, and participants on how to enhance their efficiency and effectivenessDozens of new and updated case studies and practical checklists, templates, and worksheetsExpanded coverage of accessibility, hybrid learning, and immersive technologiesA look at what’s trending in global classrooms and mobile technologyLooking for a workbook on implementing key lessons from the guidebook? Be sure to check out the companion volume, Virtual Training Tools and Templates, featuring 185 checklists, questionnaires, templates, and other practical tools. These two volumes combined cover what you need to know to design and deliver successful virtual training. 

The Virtual Training Guidebook, 2nd Edition

A Complete & Practical Toolkit for Successful Virtual Training Create the most effective virtual training solutions for your organization by using the right tools for the right learning situation. In this updated edition of Virtual Training Tools and Templates, online learning pioneer Cindy Huggett expands on her first edition by adding more than 80 new tools and sharing her most powerful ones to help training professionals create engaging virtual learning that leads to results. Whether you’re a training program manager, designer, facilitator, or producer, you’ll find expert guidance on selecting the right technology, working with IT colleagues, designing creative programs, developing activities, and facilitating experiences to engage and inspire learners.The new edition includes:185 checklists, worksheets, questionnaires, templates, and other training and learning aids that provide accessible, effective virtual learning for everyoneTips on incorporating the latest trends in hybrid, immersive, and global classroomsMore than a dozen tools for measuring your program’s success so you can move forward with confidenceResources to make the behind-the-scenes work of producers and administrators more effectiveFor a complete reference on virtual training, see Cindy’s companion volume, The Virtual Training Guidebook, second edition, which offers step-by-step advice for planning, designing, and building high-impact programs. These two volumes combined cover what you need to know to design and deliver successful virtual training.

Virtual Training Tools and Templates, 2nd Edition

May 2024 TD Magazine

February 2023 TD Magazine

Reimagine the Role of L&D in the Modern WorkplaceHow can we possibly keep up? This question is front and center in today’s workplace thanks to the downright ridiculous pace of change. There’s a never-ending stream of new processes, regulations, products, and technologies with which employees must contend. And in the middle of everything—between executives, stakeholders, managers, IT, subject matter experts, legal, and employees—sits L&D, charged with making sure people have the knowledge and skills needed to execute but rarely provided with the time and resources to get it done.The Modern Learning Ecosystem outlines a practical approach for navigating nonstop workplace change. Inspired by decades of operations and talent development experience with the world’s most dynamic companies, learning and enablement expert JD Dillon challenges the traditional L&D mindset with a tried-and-true framework that makes right-fit support a meaningful part of the everyday workflow. This book provides step-by-step instructions for architecting a disruption-ready learning ecosystem that will help employees solve today’s biggest problems while building the knowledge and skills needed to seize tomorrow’s opportunities.Do you believe workplace learning is about more than courses? Do you struggle to gain stakeholder buy-in for alternative learning strategies? Do you want to make smarter decisions when it comes to solution design, technology application and measurement practices? Grab your copy of The Modern Learning Ecosystem and make sure the people you support are always ready for what comes next.

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