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TD at Work Guide

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Learner Personas: Beyond Demographics

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When talent development professionals know more about their learners’ interests, knowledge gaps, learning preferences, and amount of discretionary time for learning, they can offer products that better meet individuals’ learning needs. Learning personas help TD professionals expand that knowledge. In “Learning Personas: Beyond Demographics,” Karen Bishea Williams unpacks learning personas from an L&D perspective. In this issue of TD at Work, she provides:

  • information about how to better understand learners

  • insights and a five-step process for building a set of learner personas

  • a sample learner persona set.

Book Details

  • ISBN: 9781949036985

  • Pages: 20

  • Publication Date: November 2019

  • Formats: Paperback, PDF

  • Product Code: 251914

About the Authors
Karen Bishea Williams

Karen Bishea Williams is the founder of SPARK Innovation Training, whose mission is to guide adult learning professionals to deeper insights. Williams spent 27 years with Procter & Gamble, where she built and led its products research global training programs. Her training and development experience includes curriculum and course design and curation and implementing training across global learner groups of scientists, technical experts, marketers, and engineers.


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